(Back)Staging America: Self-Reflexivity and Narrational Queerness in the American Film Musical (Zula)

The Cuban Thaw: Cultural Change towards Modernization (Masterarbeit KuWi)

Ethnic Marketing for Hispanics in the United States: Three Case Studies of Multinational Companies (Masterarbeit MANoLAS)

Intercultural Learning: Webs and Meaning in a U.S.-American Intermediate Level German Classroom (Masterarbeit KuWi)

Laughing Matters in Trumpian Times: The German “Other” as a Means to Construct the American “Self” in Contemporary U.S. Late-Night Comedy (Masterarbeit KuWi)

A Man of the People? An Analysis of the Populist Features in Andrew Jackson’s 1828 and Donald Trump’s 2016 Presidential Campaigns (Masterarbeit MANoLAS)

Media Literacy in the Bavarian EFL Classroom: Teaching from Pocahontas to Deb Haaland (Zula)

Narrative Self-Making: (Self-)Made Men and Unreliable Narration in Bret Easton Ellis’ American Psycho (1991) and Chuck Palahniuk’s Fight Club (1996) (Zula)

A New Anti-Americanism under Trump? German Media Narratives of America and their Cultural Implications for the Transatlantic Partnership (Masterarbeit European Studies)

The New Culture War: How the Tensions between the American Left and Right Have Increased since the 2016 Election (Zula)

‘Think Globally, Act Locally’: How Culture Shapes the Transition of American Cities to Sustainability (Masterarbeit Kuwi)

Cultural Transfer in Advertising: A Comparative Study of German and US-American Marketing Communication (Masterarbeit KuWi)

Cultural Values in Advertising in 2015/16/17 – Persisting Reality or Extinct Phenomenon Due to Transcultural Design? A Cross-Cultural Comparison of American and German Automotive Print Advertisements in 2015/16/17 (Masterarbeit KuWi)

Gender Roles and Homophobia in the TV Series Friends (Zula)

Tourism and the Struggle for Cultural Autonomy: Two Indigenous Groups in two American Regions (Masterarbeit MANoLAS)

U.S.-Perspectives towards Mexico and Latin America: Changing Images or Perpetuating Stereotypes? (Masterarbeit MANoLAS)

Advertising as Mirror and Shaper of Society: An Analysis of the Representation of Women in Coca-Cola Print Advertisements from the 1920s to the 1960s (Zula)

The Analysis of the African American Dream and its Depiction in Literature and Music from 1619 to 2017 (Zula)

Hip Hop Music – The Trumpet of Civil Rights (Zula)

Iconic Black Protesters in the United States of America (Zula)

Is Globalization Jeopardizing National Identities? Exemplifying the Mexican Immigration in the United States of America – In between Globalization and Rising Nationalism (Masterarbeit MANoLAS)

The Narrative Trumps the Facts – Donald J. Trump’s Contribution to the Presidential Narrative in the 2016 Election against the Backdrop of a Post-Truth Era (Zula)

The Messiah of the American Civil Religion: The Divine ‘Savior-Image’ of Barack Obama (Zula)

Playing Indian in Pullman City:  Hobbyism Rooted in German ‘Indianthusiasm’ in a Conflict between Authenticity, Reproduction of a Stereotype and Cultural Appropriation (Masterarbeit KuWi)

Preconceptions and Stereotyping in the Media Representation of the US-Mexican Border: A Contrasting Juxtaposition of Hollywood and Independent Productions (Masterarbeit MANoLAS)

Presidential Storytelling: The Construction of an Image (Zula)

Breaking Bad Stereotypes: The (Mis-)Representation of Latinos in Vince Gilligan’s Drama Series (Masterarbeit MANoLAS)

Caught between Continuity and Change: A Diachronic Analysis of the Transformation of Disney’s Model of Femininity (Masterarbeit KuWi)

Corporate Social Responsibility Reports from the United States of America and Germany in Light of Globalization and Culture: An Exemplary Cross-Cultural Comparative Analysis (Masterarbeit KuWi)

The Feminist Force Awakens? A Critical Analysis of the Marketing and Depiction of Four Key Women in Disney’s Star Wars: The Force Awakens (2015) (Masterarbeit KuWi)

The Evolution of Superheroes in Relation to Social Change in the U.S.: An Analysis of Superman and Batman in the 20th and 21st Century (Masterarbeit KuWi)

Game of Thrones: A World of Fantastic Races or of Fantastic Racism (Zula)

Jack Kerouac’s On the Road and its Early Drafts: Deconstructing American Identity in the Intersections of Cultural Myths (Masterarbeit KuWi)

A Long Way from Equality: White Supremacy and Racial Discrimination against African Americans in the Events of the Great Charleston Earthquake and the Great Mississippi Flood (Masterarbeit KuWi)

The One That Had an Impact: The Reciprocity between the Sitcom Friends and U.S.-American Culture and Society (Zula)

Selling the Story of the Motor City: How Companies Like Chrysler Fiat Automotives Push a Rebranding of Detroit (Masterarbeit KuWi)

“American Pride Sells? Patriotism as an Advertising Strategy in Current Super Bowl Commercials” (Masterarbeit)

“The Depiction of the American West in Literature and Cinema (Zulassungsarbeit)

“’Like Flies in the Milk’: An Analysis of the Struggle for Identity and Visibility as Represented in Richard Wright’s Native Son and Ralph Ellison’s Invisible Man” (Masterarbeit)

“The Self-Portrait of a President’s Family – The Bushes” (Zulassungsarbeit)

“Being American – National Identity from its Ethnic Beginnings to a Pluralist Society” (Zulassungsarbeit)

“’Do you see us Manhattan? We have it all!’ The Concept of Postfeminism Applied to the TV-Series Sex and the City” (Zulassungsarbeit)

“’Caught Between Continuity and Change’: A Diachronic Analysis of the Transformation of Disney’s Model of Feminity” (Masterarbeit)

“Stereotyping a Nation: The Depiction of Asian Indian Stereotypes in Modern American and British Television Comedy” (Zulassungsarbeit)

“’The other Mexico in the U.S. Territory’: The Expression of Life in the Borderlands by the Music of Los Tigres del Norte” (Masterarbeit)

“’No Risk, No Fun(ds)’: Brain Circulation and the Impact of the Silicon Valley on European Talent” (Masterarbeit)

„Anti-Amerikanismus in Lateinamerika – Die Politik von Evo Morales in Bolivien“ (Masterarbeit)

„The Depiction of Slavery and the Discourse of Race in and around Quentin Tarantino’s Django Unchained”

“Latin America Strikes Back: An Analysis of the Political and Cultural Influence of Latinos in the United States” (Masterarbeit)

“The Effects of Cajun and Creole Cuisine on the Culture in New Orleans and Louisiana“ (Zulassungsarbeit)

“Between Global Integration and Local Adaptation in International Marketing: An Analysis of German Car Manufacturers in the USA” (Masterarbeit)

“Thomas Harris’ Hannibal Lector – From an Unsolved and Monstrous Enigma to the Beloved Anti-Hero: The Fascination with Evil Spirits” (Zulassungsarbeit)

“Barack Obama through the Lens: An Analysis of American Cultural Narratives Represented in Images by the Official White House Photographer Pete Souza” (Masterarbeit)

“’Who’s the Real Me?’: Coming of Age and the Quest for Identity in Selected Works by Sherman Alexie” (Zulassungsarbeit)

“American Exceptionalism: Development, Interpretation, and the Use of a National Self-Concept in Presidential Speeches”  (Zulassungsarbeit)

“The Role of Culture in Social Marketing Exemplified by American and Russian Social Campaigns: Individualism vs. Collectivism”  (Masterarbeit)

“From Exceptionalism to Scepticism: A Cultural Analysis of the American Screen Hero” (Zulassungsarbeit)

“Your Story is Written in the Land: Landscape, Writing, and Identity in Contemporary Western Women’s Memoirs” (Masterarbeit)

“Female Images in American Twentieth-Century Literary History: An Analysis of the New Woman in Selected Works, 1900-1930” (Zulassungsarbeit)

“The Role of Minorities and Media in the 2012 US Presidential Elections” (Masterarbeit)

“The Social and Political Meaning of Negro Spirituals and Gospel Songs” (Zulassungsarbeit)

“Literature as an Aesthetic Means of Rewriting African American History: Self-Segregation and Self-Hatred in Toni Morrison’s Paradise and The Bluest Eye” (Masterarbeit)

“The Construction of America in the Films of Wim Wenders” (Masterarbeit)

“’It Was What Was Done, and So That Is What We Did’: Black Slaveholders’ Empowerment, Power, and Powerlessness in Edward P. Jones’ Novel The Known World” (Zulassungsarbeit)

“More Real than Reality? The Constructed Worlds of German and US-American Fashion Advertisements” (Masterarbeit)

“Assimilation or Multiculturalism? Latina Stars in U.S.” (Masterarbeit)

“Redefining the Concept that Shaped a Nation? The American Dream in Obama’s America” (Masterarbeit)

“Escape and Disappearance as Major Factors in the Postmodern Quest for Identity in Paul Auster’s New York Trilogy” (Zulassungsarbeit)

“Homosexuality: America’s Maintaining Social Frontier—Building Up and Overcoming Frontiers in the Gay and Lesbian Rights Movement in the United States from WW II to the 21^st Century” (Zulassungsarbeit)

„Two Colors – One Issue: How the Concepts of Blackness and Whiteness are (De-) constructed in the Novels The Help and a Visitation of Spirits“ (Zulassungsarbeit)

„Family Matters: Haile Gerima’s Bush Mama and Charles Burnett’s Killer of Sheep” (Masterarbeit)

„A Comparison of Feminist Aspects in Utopian Novels from the Turn of the 20^th Century and the 1970s” (Masterarbeit)

“Representing the Irish: Stereotypes of Irish Immigrants in America between 1830 and 1900” (Zulassungsarbeit)

„Amerikanische Vorstellungen von Utopie von den Puritanern bis zu Edward Bellamys Looking Backward (1888)“ (Magisterarbeit)

„Kulturtransfer im Marketing international tätiger Unternehmen am Beispiel McDonald’s und Apple – Ein transatlantischer Vergleich” (Masterarbeit)

“Out of the Heartland, into the West – Reconsidering Dust Bowl Migration and Tracing Okie Life in California” (Zulassungsarbeit)

„Born to be Wild? Roads and Road Trips in American Cultural Production“ (Zulassungsarbeit)

„Levi’s 501 – Eine Nietenhose als identitätstragendes Element einer Nation: Analyse einer amerikanischen Traditionsmarke” (Masterarbeit)

„Is Greed Still Good? Implications of the World Financial Crisis in 2008 on American Culture” (Zulassungsarbeit)

„The Deconstruction of Identity in Postmodern Society: Paul Auster’s Anti-Detective Novel The New York Trilogy and Robert Rauschenberg’s Estate and Untitled (black painting on paper)“ (Zulassungsarbeit)

„Zwischen ‚Salad Bowl’ und ‚Cultural Space’: Eine Analyse der multikulturellen Gesellschaft der USA an den Fallbeispielen der Stadt New York und dem Central Park“ (Diplomarbeit)

„In America’s Shadow: The Historical and Cultural Impact of the Kennedy Assassination“ (Magisterarbeit)

„Der Einfluss der amerikanischen Ideologien auf die Entwicklung des amerikanischen Gesundheitssystems“ (Diplomarbeit)

„Schönheitsideale – mehr als nur optische Perfektion? Auf der Suche nach relevanten Faktoren, die das Schöne schön machen: Dargestellt am Beispiel Marilyn Monroe, Twiggy und Angelina Jolie“ (Diplomarbeit)

„(De-)Constructions of the American Dream: The Myth of Equality for African Americans in History and Writing (Diplomarbeit)

„Humoristic News Coverage of the 2008 U.S. Presidential Elections and its Effects – The Depiction of the Candidates as Comic Figures“ (Diplomarbeit)

„‘Uncle Sam‘ im Land der begrenzten Möglichkeiten – Eine kulturwirtschaftliche Analyse des Scheitern von Wal-Mart auf dem deutschen Markt“ (Diplomarbeit)

„Cultivating Cultural Training – Challenges Encountered in International Teams with Focus on Germans and U.S.-Americans“ (Diplomarbeit)

„James Dean – An Analysis of the Creation of the Icon with Regard to Sociocultural Conditions in the US during the 1950s” (Zulassungsarbeit)

„Eine Kulturwirtschaftliche Analyse des Convenience-Trends: Der Convenience Store in den USA und Deutschland im Vergleich“ (Diplomarbeit)

„Der Einfluss der Medien auf den Mythos ‘JFK’” (Diplomarbeit)

„Politische Kommunikation 2.0 – Wie nutzen die Regierungen Obama und Merkel Online-Netzwerke nach der Wahl?” (Diplomarbeit)

„Why Is There No Team Handball in the United States? – Eine kulturwirtschaftliche Analyse der U.S.-amerikanischen Sportkultur hinsichtlich des Potentials von Handball in den Vereinigten Staaten” (Diplomarbeit)

„’We require simply freedom; we require the lid to be taken off the box in which we have been kept for centuries’: Female Gender Roles in the Works of Henry James” (Zulassungsarbeit)

„The American Way of Bike: Zur Rolle amerikanischer Identitätskonstruktionen in szenespezifischen Marketingkonzepten am Beispiel des kalifornischen Fahrradproduzenten Xtracycle” (Diplomarbeit)

„Ethno-Marketing im Land des kulturellen Pluralismus: Konstruktion einer homogenen kollektiven Identität am Beispiel von Bierwerbung für Hispanics“ (Diplomarbeit)

„The Portrayal of American Youth Culture in Dance Movies of the 1970s and the 1980s” (Zulassungsarbeit)

„Von Assimilation zu Integration? – Das kanadische Residential School System im politischen Diskurs“ (Diplomarbeit)

„Can Charter Schools Accomplish Goals of Multicultural Education? – A Critical Assessment of the Charter School Concept” (Diplomarbeit)

„Being Targeted as American, Mainstream and ‘The Other’: The Representation of African Americans in Advertisement” (Diplomarbeit)

„Konzepte und Erfolgsfaktoren von Viral Marketing Strategien dargestellt anhand amerikanischer Beispiele“ (Diplomarbeit)

„Die Darstellung des Südens und der Bürgerkriegsproblematik in den Melodramen Vom Winde verweht und Unterwegs nach Cold Mountain“ (Zulassungsarbeit)

„Der Begriff des Whistleblowing – Eine interdisziplinäre Analyse prominenter amerikanischer Fälle” (Magisterarbeit)

„Honk If You Love Your Car! – A Cultural Analysis of the Automobile’s Success Story in the United States” (Diplomarbeit)

„Der Einfluss amerikanischer kultureller Werte auf die Marketing-Kommunikation bei Nike“ (Diplomarbeit)

„Die Emigration deutscher Intellektueller während des Nationalsozialisums in die USA und deren Auswirkung auf die amerikanische Gesellschaft und Entwicklung“ (Diplomarbeit)

„The Changing Role of Women from the 1950s through the 21^st Century in American TV Shows” (Magisterarbeit)

„Media and Public Staging – Obama’s Key to Success?” (Magisterarbeit)

„Kulturelles Erinnern im jüdisch-amerikanischen Roman der Gegenwart“ (Diplomarbeit)

„Die Identifikation amerikanischer Studenten mit ihren Hochschulen: Ein kulturhistorischer Erklärungsversuch“ (Diplomarbeit)

„German Immigrants and their Influence on Hollywood between 1933 and the 1950s“ (Zulassungsarbeit)

„Edgar Allan Poe – Murder and Crime in Selected Short Stories” (Zulassungsarbeit)

„The Role of Culture in International Sportswear Marketing -- Exemplified by Puma’s Advertising“ (Diplomarbeit)

„Gleichheit im transatlantischen Vergleich: Für interkulturelles Verständnis zwischen den USA und Deutschland“ (Diplomarbeit)

„Civil Religion vs. Civil Rights: Analyse und Vergleich der Wahlkampfrhetorik Jesse Jacksons und Barack Obamas anhand zweier amerikanischer Konzepte” (Diplomarbeit)

„Kulturelle Unterschiede in Projekten erfolgreich managen – Zusammenarbeit von Deutschen, Amerikanern und Japanern“ (Diplomarbeit)

„Fette Krise? – Die Esskultur der USA: Geschichte, gesundheitliche Folgen, Alternativen?” (Diplomarbeit)

„Nativeness and Whiteness across Time: Cultural Constants and Changes from John Ford’s The Searchers to Kevin Costner’s Dances with Wolves” (Diplomarbeit)

„’I could not love except where Death Was mingling his with Beauty’s breath’ – Gothic love in Edgar Allan Poe’s Tales and Poems about Women” (Zulassungsarbeit)

„Das ‚Village‘ als Ikone: Die Etablierung eines Bohemian Cultural Space am Beispiel vom Greenwich Village, New York“ (Diplomarbeit)

„Ernste Stücke in einem Unterhaltungsmedium: Die amerikanische Kultur im Spiegel des Musiktheaters an den Beispielen von Porgy and Bess und West Side Story“ (Diplomarbeit)

„’I always knew I was destined for greatness’: Oprah Winfrey and her Impact on American Media” (Magisterarbeit)

„The Business of America is Ethics? – Eine kulturelle Analyse der Hintergründe und Wurzeln der amerikanischen Unternehmensethikprogramme” (Diplomarbeit)

„Verarbeitung eines Traumas – Der 11. September in ausgewählten Werken der amerikanischen Literatur“ (Diplomarbeit)

„Bildung und Abbildung: Die Instrumentalisierung des Pocahontas Mythos im Kontext der Zeit zwischen Amerika-Allegorie und Disney Kindermärchen“ (Diplomarbeit)

„United they stand? Die Christliche Rechte in den USA seit den 1970er Jahren” (Diplomarbeit)

„Ethno-Marketing in den USA: Kann aus einem Salad Bowl an Identitäten eine homogene Zielgruppe entstehen?“ (Diplomarbeit)

„New Media in Barack Obama’s Presidential Election Campaign – His MyBarackObama.com and Facebook Appearance” (Zulassungsarbeit)

„Die andere Gesellschaft in Kanada: Die quebeckische und die kanadische Identität im Vergleich“ (Diplomarbeit)

„Dress the American Way – Eine Analyse der Marketing-Kommunikationsstrategie bei Ralph Lauren unter Berücksichtigung kultureller Identitätsaspekte“ (Diplomarbeit)

„Lobbying against Castro: The Dominance of the Cuban American National Foundation over Moderate Groups“ (Diplomarbeit)

„Deutsche Elite nach amerikanischem Vorbild? Eine transatlantische Analyse der Bildungseinrichtungen und Eliterekrutierung“ (Diplomarbeit)

„Money Talks, Ethics Walks: A Socio-Cultural Approach to White-Collar Crime in the United States“ (Diplomarbeit)

„’A Cultural Distillation of the Recent Past’ – The Response of Popular Music to ‘9/11’” (Diplomarbeit)

„Displaying Men and Women: The  Playboy Magazine and the Gender Roles of the American 1950s” (Magisterarbeit)

„American Football: Kulturelle Werte, Vermarktung, Milliardengeschäft” (Diplomarbeit)

„Das Amerikabild in Karl Friedrich Wanders ‘Auswanderungs-Katechismus’” (Diplomarbeit)

„The Post-Postmodern Aesthetic: David Foster Wallace’s Redemptive Literary Style“ (Masterarbeit)

„The Forgotten War Remembered: Sites of (National) Korean War Commemoration(s) in the United States and the Republic of Korea” (Magisterarbeit)

An Analysis of Disney’s Pocahontas and The Princess and the Frog plus their Representation of Native Americans and the Black Community

“Becoming Black” in America: The Social Construct of Race and How it Affects Ifemelu’s Identity Construction in Chimamanda Nhozi Adichie’s Americanah

The Construction of Culture in Marketing – An Analysis of American Car Manufacturers on YouTube

The Cultural Impact of Thomas Cole’s Landscape Paintings with Respect to the Americanization of Nature

Depiction of Asian Americans in American TV Commercials from 1958 to 2014: The Evolution from the Yellow Peril to the Model Minority

The Depiction of Mother Russia in Hollywood Movies: Rocky IV, Iron Man 2, and Red Sparrow

The Impact of Presidential Wartime Addresses on Public Approval Ratings: Lyndon B. Johnson und George H. W. Bush

Interkulturelle Kompetenz und Amerikabilder in internationalen Unternehmen – Eine qualitative Inhaltsanalyse anhand von Leitfadeninterviews mit deutschen Sprachpartnern der Firma TalkAbroad

Populism as Political Communication Style: Donald Trump’s Art of Performance during the U.S. Government Shutdown 2018-19

Problematic Representations of Women of Color in Contemporary Hollywood Movies

Public Shaming in the USA: A Cultural Analysis of Shame, Privacy and the Influence of the Media in the Era of New Visibility

Racial and Gender Biases in Modern American Companies – An Interdisciplinary Analysis of Recruiting Videos on YouTube

The “Special Relationship” in Danger? The United States’ Position on Bexit as a Possible Trigger for Changes in Anglo-American Relations

The Terrorist Attack on the Twin Towers of the World Trade Center in New York City on 9/11/2001 and its Influence on National American Identity and Collective Memory

The Unsinkable Ship – The Commodification and Commercialization of the Titanic Disaster Then and Now

African-American Poetry as a Means to Rebuild their Cultural Identity in the U.S.

America: Land of Immigration or Land of Nativism? – “Building Walls in the 21st Century”

The Anti-Establishment Narrative of Donald Trump’s 2016 Presidential Campaign

Barack Obama in Popular Culture: Construction and Representation in YouTube Videos

Is Creative Placemaking a Successful Strategy for Urban Revitalization?

The Cultural Discourse of the American Dream throughout Time as Represented in Selected Narrative Examples

The Concept of Civil Disobedience and its Global Impact on Civil Rights Leaders

Constructing American Jewishness: The Evolution of the American Jew in the Hollywood Movies The Jazz Singer, Gentleman’s Agreement, and Annie Hall

From Frontier Myth to Frontier Reality: Changing Visual Depictions of the West

Gender Roles in Transition: Masculinity and Femininity Represented in The Hunger Games Movies

Hemingway’s Lost Generation: Temporarily Disoriented but not Permanently Broken

Impacts of Systemic Racism on the American Society: How White Supremacy is Undermining the Fairness of the U.S. Criminal Justice System for African Americans

The Influence of Culture on the Entrepreneurial Ecosystem: A Comparison of German and American Start-Up Culture

John Frankenheimes’s The Manchurian Candidate (1962) and the Fear of Communist Infiltration in Early Cold War America

The Political Division of the United States of America: Based on the Coverage of the Women’s March on Washington 2017 of Fox News and CNN

The President’s Daughter: The Staging of Ivanka Trump as First Lady

The Re-commemoration of George Washington and Thomas Jefferson in Lin-Manuel Miranda’s Hamilton: An American Musical

Reel Diversity in the City of Angels: Race and Ethnicity in La La Land and Knight of Cups

A Reminiscence of the American Dream for Working-Class Whites: J.D. Vance’s Hillbilly Elegy: A Memoir of a Family and Culture in Crisis

Rebranding Detroit: From a Symbol of Urban Failure to America’s Comeback City

Silicon Valley and Germany: A Comparison of Organizational Cultures in the Start-Up Ecosystem

Standing Rock on the News: The Portrayal of Native Americans in US-American Media

The Transformation of Race between 1939 and 2011 exemplified by Gone With the Wind (1939), In the Heat of the Night (1967), Driving Miss Daisy (1989), and The Help (2011)

An Analysis of Cultural Factors Promoting the American Entrepreneurial Spirit

Analysis of Hispanic Minority Representation in Super Bowl Commercials: Development and Evaluation of Ethnic Marketing

The Chickasaw Nation – The Leap from History to Modern Times

The Construction of China in Donald J. Trump’s Presidential Election Campaign

Coping with the Refugee Influx: Angela Merkel and Barack Obama on the Refugee Crisis – A Comparison Based on Political Speeches

The Cultural Representation of the American Dream in Advertisements since World War II

Democracy in the USA Now and Then – A Comparison of Social Equality Based on Tocqueville’s Description

Fighting Back: The Representation of Masculinity and its Crisis in David Fincher’s Fight Club

Happily Ever After: Disney’s Gender Portrayal of the Princess and her Magical Market(ing) World

The Image of the United States and German Emigration in Nineteenth-Century Travel Literature

The Importance of Storytelling in American Presidential Elections: Donald Trump’s Story as Presidential Hopeful

Martin, Malcolm and Mandela: Strategies of Racial Reconciliation in the United States and the Republic of South Africa

The Obstacle of Patriarchally Constructed Gender Roles for Women in the U.S. Military in Female Soldiers’ Autobiographies

Old Men on the Road: Reconnecting to Self, Family and Society in David Lynch’s The Straight Story (1999) and Alexander Payne’s Nebraska (2013)

Presidential Narratives in Modern Social Media Campaigns: An Analysis of Barack Obama’s 2012 and Donald Trump’s 2016 Twitter Campaigns

Recasting the Image of Native Americans: An Analysis of Matika Wilbur’s Documentary Project 562

“Slavery Is Terrible for Man; but It Is Far More Terrible for Women”: A Comparison of the Experience of Male and Female Slaves in two Prominent Slave Narratives (Sprache und Text)

The Transfer of the Swedish Immigrant Experience through “America Letters,” Shaping Sweden’s Image of America in the 19th Century

Transferability of Entrepreneurial Culture: A Comparative Analysis of Silicon Valley’s and Germany’s Start-Up Ecosystem

Trauma and Obsession in American Short Stories from the Romantic Age till Modernism: Poe’s Unity of Effect and the Topic of Psychological Trauma

Women “Seeing” Women: American Photography at the Turn of the Century

Advertising America as Multicultural: Intercultural Marketing in the Coca-Cola Super Bowl Advertisement of 2014

Advertising in a Global Context? The Role of Culture in Automobile Advertising – Exemplified by Jeep’s Super Bowl Commercials

“Wenn die USA ins Spiel kommen” – Antiamerikanismus im deutschen medialen TTIP-Diskurs

Artificial Intelligence (AI) in Science Fiction Movies – An Analysis and Comparison of the Robot’s Reality and Three Corresponding Movies

Butches and Femmes in American Literature and Television since the Stonewall Riots

“What Does it Take to Win the White House?” – A Comparative Study of the Narratives Crafted on Presidential Candidates, and their Effect on the Outcome of the 2008 General Election

A Comparison of the American Civil Religion in Ronald Reagan’s and Barack Obama’s Presidential Speeches

The Contemporary Fitness Lifestyle Concept in China – A Cultural Transfer from the United States(?)

The Construction of Contemporary Chinese American Culture in the TV Series Fresh Off the Boat

“Thank your lucky stars we don’t live in Paraguay!” Critiquing the American Health Care System in The Simpsons

The Deconstruction of Myths in F. Scott Fitzgerald’s Tender is the Night

Donald Trump’s American Exceptionalism in the 2016 United States Presidential Election

The Experience of Migration and the Construction of a Polish-American Identity in Eva Hoffman’s Lost in Translation: Life in a New Language (1989)

From the American Dream to Corporate Executive Fraud: A Cultural Analysis of the Enron Scandal

Kapitalismus in der BRD und den USA – Eine komparative Analyse (Business Administration and Economics)

Of Krauts and Huns: The Image of the German Nazi as the “Other” in Postwar Hollywood Movies

The Last Novel of the Lost Generation: Themes of Lost Generation in F. Scott Fitzgerald’s Tender is the Night (1934)

Latino Immigrants and the American Dream on Screen: An Analysis of Contemporary Film

Life is for Sharing – Deutsche Telekom’s Advertising in Europe and Germany Compared to the U.S. and the Role of Borders

Reactions to Mass Shootings during the Obama Administration: Republicans’ and Democrats’ Discourses on the Second Amendment and the Gun Debate

Fair and Balanced? – The Problem of Media Bias in the USA when Covering Issues of Race and the Possibility of Social Media as a Counterbalance

Michelle Obama’s Interpretation of the Office of the First Lady

The Myth of the Noble Savage: Pocahontas and Chingachgook as a Link between the Native American Past and the Immigrant Future

Obamacare in the Media Discourse: A Reform Dividing the United States?

Re-Enacting Genocide: The Performance of Hollywood Gangsters and Cowboys in Joshua Oppenheimer’s The Act of Killing

On Returning Home: Post-War-Experiences as Amplifier of PTSD in Vietnam Veterans

Spike Lee’s Mirror on Society: An Analysis of Race-Related Issues in their Historical and Current Context

Translating Walt Disney’s “Happy Place” into Europe? A Comparison between Disney Anaheim and Paris

The U.S. Criminal Justice System: Reforming an Obsolete Method of Crime Control

American Dream 2.0: How Professional YouTubers Reshape the Myth

American Political Rhetoric and the Concept of ‘Manifest Destiny’ in the Post-Cold-War Era: Following National Interests or Leading the World to Political Freedom?

Die Amerikanisierung der Corporate Governance deutscher multinationaler Unternehmen – Inwieweit fand eine Adaption an das amerikanische wirtschaftliche Ideal statt? (European Studies)

“Forget it, Jake: It’s Chinatown”: The Perpetuation of Old Stereotypes in Hollywood Movies

From A. Carnegie’s “The Gospel of Wealth” to “The Giving Pledge”: How Philanthropy Affects the American Society

Concept Warfare: America and the American Soldier in Modern Military Shooter Games (Sprache und Text)

From Counterculture to Cyberculture: The Counterculture of the 1960s and its Impact on Silicon Valley

Chicago in Literature: The Portrayal of the City in Selected Works of the 20th Century

Critical Reactions to Economic Crisis Policies: A Comparison of Franklin D. Roosevelt’s New Deal and Barack Obama’s Recession Legislation

How the Exposure to Ebola in the USA Reflects the American Culture of Fear: A Cross-Section Analysis of US Media

Gender Roles in Greek Life: The Depiction of Fraternal Masculinity in Selected Hollywood Movies

“Get Your Kicks on Route Sixty-Six”? – U.S. Highway 55 between Artistic Representation and Nostalgic Commercialization

Investigating the Lives of the Frontier Women: Between Myth, Stereotypes and Reality

Mission Failed? – The United States of America Securitizing Communism in Vietnam

From Radical Monster to the Heroine of Feminism: Elisabeth Cady Stanton and the Seneca Fall Convention

Wall Street as America’s Dream Palace? – An Analysis of Oliver Stone’s Movie Wall Street in Terms of the American Dream

Young Adult Contemporary Fiction: Coming of Age with American Literature (Sprache und Text)

“The Impact of the Trailing Spouse: The Challenges of Expatriate Dual Career Couples in American Corporate Culture”

“The Cultural Development of the American Short Story from its Beginnings to 1900 with Respect to Influencing Factors and the Americanization of the Genre”

“The Coherence of Making Profits and Cultural Empathy: A Comparison of Wal-Mart and Starbucks on the German Retail Market”

“The Failure of Suburban Self-Realization in Richard Yates’s Revolutionary Road”

“The Depiction of Black Characters and Racism in William Faulkner’s Short Stories ‘Red Leaves,’ ‘That Evening Sun,’ and ‘Dry September’

“A Decade of Change: New Values and New Women in the 1920s and in The Great Gatsby”

“German-American Intercultural Differences and their Role in the DaimlerChrysler Merger: How Culture Shapes International Business”

“The Influence of the American News Media on Public Opinion and President Lyndon B. Johnson during the Vietnam War Years 1964 to 1968”

“The Oprah Winfrey Effect: The Allure of the Celebrity Endorser and its Cultural Impact on the American Society”

“Text and Subtext in American Horror Films: Concepts of Culturally Influenced Fears in the USA in the Years 1950 to 1969”

“Setting up a New Monument: Commemorating American Core Values at Ground Zero”

“The Adverse Effects of Mass School Shootings on Society, Media, Politics and Gun Laws in the United States”

“Analysis of the High School and College Football Movie and the Representation of the American Set of Beliefs in the Genre on the Basis of The All American, All the Right Moves and Remember the Titans”

Hollywood and Nazi-Germany in the 1930s: Between Collaboration and Resistance

“Apple’s Marketing Strategy Reflecting Cultural Values: Advertising the Brand as Part of an American Lifestyle”

“Once the Games Are Over: The Involvement of Aboriginal People in the Vancouver Olympic Winter Games 2010”

“Image Construction in the 2012 U.S.-Presidential Campaigns: Storytelling in Obama’s and Romney’s Biographies and Speeches”

“The Rapper Eminem as a Phenomenon of the Hip Hop Culture in Interplay with the American Public and Society”

“Between Tourist Attraction and Nature’s Nation: Marketing of Yellowstone National Park”

“The Influence of American Cultural Ideals and Values on the Corporate Culture of Disneyland”

“’Wearing Heavy Boots’: Jonathan Safran Foer’s Extremely Loud and Incredibly Close as Trauma Narrative

“Social Support of Expatriate Networks Regarding Cultural Challenges – Network Building among Americans in Germany”

“The End of Escape in Alec Soth’s Broken Manual”

“’You can’t be heedless of your environment’: An Ecocritical Analysis of T.C. Boyle’s Novels The Tortilla Curtain and When the Killing’s Done”

“The Interaction of Cultural Concepts and Ethnic Marketing Campaigns towards Hispanics in the United States of America”

“Moving and Cultural Images: The Portraying of the 2008 Presidential Candidates”

“Growing Conservatism in the Republican Party: The Forces Shaping Mitt Romney’s Transformation from a Moderate Governor to a Conservative Candidate in the 2012 Presidential Elections”

“Presidential Storytelling as Strategy for Political Success and Identity Construction in the United States: Explained on the Example of Barack Obama”

“From Waikiki Beach Boys to Californian Beach Boys: The Touristification, Californication and Americanization of Surfing”

“Reclaiming History: Judy Baca’s The Great Wall of Los Angeles and the Construction of Identity”

“Demythologizing the Swinging Sixties: The Reconstruction of History in AMS’s Mad Men”

“British Stereotypes in US-American Film—A Cultural Analysis”

“American Counterculture and Music of the 1960s – A Reciprocal Relation?”

“’One Nation under (One) God’: Recent Religious Radicalization within the Republican Party”

“America’s Inequality Crisis in the Context of the 2012 Presidential Campaign: An Analysis of a Divided Nation”

“Barack Obama and the (African) American Dream”

“Jonathan Safran Foer’s Extremely Loud & Incredibly Close and Don DeLillo’s Falling Man as Trauma Narratives”

“Reinventing Abraham Lincoln for the 21^st Century: Steven Spielberg’s Lincoln (2012) and the American Collective Memory”

“To Keep or Fear Arms? The National Rifle Association and Cultural Concepts in the American Gun Debate”

“The Same-Sex Marriage Debate in the U.S. – Political and Cultural Polarization in the Presidential Elections since 2004”

“Butches and Femmes in American Literature and Television since the Stonewall Riots”

“The Visual Internet Campaign of President Barack Obama: Photographic Staging of Barack Obama in the Internet during the 2012 Presidential Election”

“Making the Hollywood Indian: The Stereotypical Depiction of Native Americans in Film”

“Michelle Obama: American First Lady between Tradition and Modernity“

“Michelle Obama: From South Side Chicago to the White House – The Staging  of Black Authenticity in the Role of Being the First African American First Lady”

“Eleanor Roosevelt – The Modern First Lady”

“The American Shopping Mall: An Urban Escape from Suburbia”

“Queering the Western? Ang Lee’s Brokeback Mountain Threatens to Destabilize America’s Cultural Concepts”

“The Depiction of Native Americans in the Twilight Saga – Finally Accepted as Truly American People?”

“The American Challenge: Reflections on the Integration of Mexicans in the United States of America”

“A Cultural Examination of the Ethnographic Depiction of Native Americans in Kevin Costner’s Dances With Wolves”

“The Impact of Culture on Human Resource Management in the United States of America”

“The Unofficial Office of the American First Lady and its Role Construction as Exemplified by First Ladies Eleanor Roosevelt and Michelle Obama”

“Canadian Indigenous Politics: Based on Cultural Misunderstanding or Racial Discrimination?”

“International Marketing in the U.S. Automotive Market – An Intercultural Challenge for German OEMs”

“The Portrayal of Native Americans in The Searchers (1956), Dances With Wolves (1990) and Smoke Signals (1998)”

“Negotiating Iranian American Identity in Female Life Writing”

“Gender Depictions in Post-9/11 Media: The Neglect of Women’s Heroic Agency and the Revival of a New Cult of True Womanhood in the Media after 9/11”

“Different Notions of Solving and Understanding Crime in The Wire and CSI”

“Subcultural Fashion as Communication”

“Modernization in the United States of America from 1920 to 1939: Impacts on the Domestic Culture”  

“First and Second Generation Immigrants in American Films: Asian Americans in The Joy Luck Club and Mexican Americans in Real Women Have Curves”

“Entering a New Era?: The First African American First Lady and her Predecessors of the 20th Century in Comparison”

“Snow White: The Americanization of a European Fairy Tale in Hollywood Movies”

“The Gospel of Wealth vs. the Social Gospel: Two Different Interpretations of the American Dream”

“The American Nightmare: The Phenomenon of Post-Apocalyptic Novels in the 2000s”

“How Johnny Became Freddy: An Analysis of the Americanization of Popular Culture in Germany in the 1950s on the Basis of Two Contemporary Movies

“Is Greed Still Good? Implications of the World Financial Crisis in 2008 on American Culture”

“From Red Scare to Corporate Terrorism: The Reflection of American Society in Film – Comparing The Manchurian Candidate from 1962 and 2004”

“’When You Wish Upon a Star, Makes no Difference Who You Are?’ – The Depiction of African Americans in Disney Animated Movies”

“’I was framed’: Latin-American Stereotypization in Hollywood Films Transformed – Exemplified by the Roles of Benicio del Toro”

“A Cultural Comparison of America and Germany on the Basis of Beer Commercials”

“The ‘Outward Existence which Conforms, the Inward Life which Questions’: The Awakening as Renunciation of True Womanhood”

“Melting Pot or Salad Bowl?  From Aunt Jemima to the Pine-Sol Lady:  African Americans as Cultural Mirror in American Print Advertisings”

“American Capitalism and Business – Its Negative Side as Depicted in Selected “Contemporary Films

“Countering ‘Indian’ Stereotypes in Sherman Alexie’s Reservation Blues and Smoke Signals”

„America Inc. vs. Deutschland AG: A Comparison of the Corporate Values of the DIJA and DAX Companies”

“Home, Sweet Home? Contrasting Visions of American Suburbia:  An Analysis of the Representation of Suburbia in Postwar American TV Sitcoms and Richard Yates’ Revolutionary Road”

“Symbolic Annihilation of Homosexuals in American Films”

„The Green Party of the United States – Eine kultur- und politikwissenschaftliche Analyse grüner Politik in den Vereinigten Staaten von Amerika“

“Religious Aspects and Symbolism in three of John Steinbeck’s Major Works – A Comparison”

“The Dodd-Frank Wall Street Reform and Consumer Protection Act: Financial Regulation and Public Legitimacy – An Analysis”

“Photographing the Suburban Soul – Bill Owens and the Visual Construction of American Suburbia”

“New Heroines in Sex and the City: How the TV Series Changed the Female Gender Roles in American TV Shows”

“Hostile Attitudes towards Immigrants in the United States? A Discourse on the Post-9/11 Era”

“The Development of the African American Dream as Depicted in Selected Hollywood Movies”

“Equal Pay for Work of Comparable Worth in the 21st Century – The Gender Pay Gap as Indicator for the United States’ Movement towards Pay Equity”

“Can Literature Function as Mirror of Society: 9/11 Trauma in Jonathan Safran Foer’s Extremely Loud & Incredibly Close”

“Just Reporting? – Public Discourse and News Reporting about Mexican Immigrants in the United States: An Exemplary Analysis of three U.S. Newspapers and their Coverage of the Arizona Immigration Bill S.B. 1070”

“Reel Injun vs. Real Indian: The Deconstruction of the ‘Hollywood Indian’ in Sherman Alexie’s Smoke Signals and Thomas King’s Green Grass, Running Water”

“Abraham Lincoln and Slavery: Personal versus Political Views”

„Der Einfluss der amerikanischen Mentalität auf die Unternehmenskultur am Beispiel von Wall-Mart“

“Remembering 9-11: Trauma, American National Identity and Commemoration in the Wake of the Terrorist Attacks in New York City”

“Ghetto Superstar – Hip-Hop Culture Between Makin’ It and Keepin’ It Real”

“The Depiction of African American Ghetto-Culture in Menace II Society and Boyz N the Hood”

“Noah Webster as a Political Prompter for the United States Constitution, 1785-1787”

“’This singular figure […] made my own story possible’: Abraham Lincoln in Barack Obamas Selbstdarstellung“

„Unternehmenskultur USA vs. BRD – Entwicklung und die kulturelle, printmediale Relevanz am Beispiel Daimler“

“American Dream vs. Subprime Nightmare: The Cultural Significance of Homeownership in the United States”

“Challenging the American Dream in Suburban Photography”

“No Place for Young Girls: Jeffrey Eugenides’s The Virgin Suicides”

„‘Wenn nicht der Prinz den Schuh findet’ – Walt Disneys Adaption der Gebrüder Grimm: Kulturtransfers anhand der Märchen Snow White and the Seven Dwarfs und Sleeping Beauty“

“Americanism and Health Care Reform 2010 – Do Ideologies and Doctrines Explain Party-Specific Behavior?”

“Consumerism Has Made the Americans the Least Materialistic – Turning American Children into Mere Consumers”

“An Accolade for Multilateralism? President Obama’s Foreign Policy Shift in the Light of the 2009 Nobel Peace Prize”

“Broadway and the Economics of Culture: How the Industry Responded to Changing Consumer Behavior during the Mortgage Crisis”

“Medical Tourism as Symptom of a Dysfunctional System: An Analysis of the American Health Care System as Outgrowth of American Cultural Values“

“Winston Churchill’s ‘Special Relationship’ Revised: Anglo-American Relations in the Aftermath of the Cold War”

“The Newspapers’ Coverage of the 2008 Presidential Election Campaign – Exemplified by a Comparison between The New York Times and the Mobile Press Register”

“Doing Well by Doing Good – How American Companies Benefit from Cause-Related Marketing”

„Using Collective Memory – Die Bedeutung von Abraham Lincoln in Barack Obamas Selbstdarstellung”

„Erfolgreiche Unternehmensführung in einer ‘McDonaldisierten’ Gesellschaft, am Beispiel der ‘Starbucks Coffee Company’”

“Defeated Heroes as Defeated Men? Concepts of Masculinity in Post-9/11 Literature”

“’Man Intends, Man Desires, and ‘Nature,’ in the Course of Centuries, Learns to Obey”: Deconstructing Gender Binaries in British and American New Woman Writing“

“Baby Boomers and The Perception of Aging in Relation to Senior Citizen Marketing in the United States of America”

„Die amerikanische Zivilreligion und ihre Ausprägung im Vorwahlkampf 2008”

“The Construction of an Enemy Image in the Rhetoric of President George W. Bush after the Terrorist Attacks on September 11, 2001”

“African American Drama Reflecting the Civil Rights Movement of the 1950s and 1960s: An Analysis of Lorraine Hansberry’s A Raisin in the Sun and Amiri Baraka’s Dutchman”

“The First Radio & the First Internet President: Franklin D. Roosevelt’s and Barack Obama’s Use of New Media”

“Ethnic Marketing in the Process of Latinization: An Examination of the Way Marketers Depict U.S. Latinos”

“Charlotte Perkins Gilman: A Feminist Sociologist?“

“Parties and Presidents – Party Discourse in the early American Republic”

“Challenging the Architecture of Consent: The National Museum of the American Indian on the Washington Mall as Defiance of U.S. American Civil Religion?”

“The Negative Force of Multiculturalism in Nabokov’s Speak, Memory and Pnin